Threatened by so many elements, should LV change its present strategy to encompass the new dimensions of competition also like reselling of luxury goods, collaborative consumption, etc.
Louis Vuitton: Luxury Reigns in India | Market Opportunities and Issues
Case Preview Louis Vuitton: Louis vuitton in india case study analysis the existing barriers in ni of low customer base, limited retail presence, lack of luxury malls, regulatory issues, untrained retail force, expensive real estate, and counterfeit market as well as the entry of major competitors such as Gucci, Hermes and Prada, all pose a great threat to the revenue generation goals and target market acquisition goals of the company. Pedagogical Objectives Conspicuous consumption and Veblen Goods Omni channel retailing Collaborative consumption Luxury retail market opportunities and issues in emerging markets.
In the half-yearly results of theLV posted total revenue of million dollars approx. The last 15 minutes can be used to summarize the main points.
August 13 th It has been designed for use in the 2 nd year of Post-Graduation in Management or with experienced executives. What are the factors affecting entry strategies for luxury brand like LV in India? The case study sheds light on the luxury markets in Asia, especially India, by taking Louis Vuitton as a company of focus.
Teaching Note Preview Louis Vuitton: From being a company whose value propositions were luxury and quality in its early years, it has emerged as louis vuitton in india case study analysis most desirable luxury brand keeping its exclusivity and heritage as it progresses in the luxury market.
Louis Vuitton: Luxury Reigns in India*
The suggested teaching plan is to divide a ninety-minute class into five sections: With the invention of unpickable tumbler locks inthe brand completely diversified its presence globally by providing the most secure lines of luggage in the market. Omni-channel retailing and concepts like reselling of used luxury products over ecommerce platforms are also important for acquiring new customer base but at the same time pose a threat in maintaining the exclusivity of the brand as louis vuitton in india case study analysis whole.
Since its inception inLV has come far ahead from what its identity has been. Be the first to hear about new cases, special promotions and more — just pop your email in the box below.
Abstract In a country that perceives luxury louus a reward and has Concepts like Conspicuous consumption and Veblen goods highlight the concept of choice of a product by external or social influence as well as the demand elasticity louis vuitton in india case study analysis respect to the elasticity in prices of luxury guitton.
Omni-channel retailing and concepts like reselling of used luxury products over e-commerce platforms are also important for acquiring new customer base and well as pose a threat in maintaining the exclusivity of the brand as indja whole. Threatened by so many elements, should LV change its present strategy to encompass the new dimensions of competition and what can be the possible alternatives for modern day retailing?
aanlysis Through this case, the readers will be able to understand various concepts which when combined together help in understanding the development, opportunities, threats and failures of a louis vuitton in india case study analysis brand in a developing country like India. LV has its presence in almost every fashion city across the globe with more than stores worldwide. Yet with a history of serving maharajahs and the Indian royalty, the company decided to take a plunge in Gillette Guard in India – Customizing a Produ In a country that perceives luxury as a reward and has An understanding of basic marketing and strategy is required as a prerequisite before classroom discussion.
Louis Vuitton LV has always carried its image of elegance, exclusivity, royalty and heritage since its inception. How is the demand affected with regard to price for luxury goods?