In terms of strategic planning the product life cycle approach suggests that different business strategies should be used to support products in different stages of their life cycles. We use cookies to give you the best experience possible.

Such factors have forced many companies to quit the market and for the other remaining companies, they may have to redesign their strategies to stay longer in the market by raising the price to cover cists, re price to product life cycle model essay market share, or lower the price to reduce inventory.

The competition during this stage is highly rigorous as the competing products may be highly similar at this point, thereby increasing the complexity of differentiating the product. Since at this stage the product is still trying to gain foothold in the market, additional costs with initial product life cycle model essay etc are higher. In prodhct a scenario a firm can either: Such thinking is very important for setting up strategies such as let say, if the product is expected to remain the maturity stage for a long time; a replacement product might be introduced later in the maturity stage.

Product Life Cycle — Marketing Concepts. If you contact us after hours, we’ll get back to you in 24 hours or less. His approach is more likely modek provide insights for national product life cycle model essay formulation at macro levels. Need a custom essay?


An example of mature products that continue to increase in capability are iPhones. In other words, distribution of the declining product will be narrowed to te most profitable existing market. If you need product life cycle model essay or any other sample, we can send it to you via email. Medicine essays Cyclr essays Psychology essays Religious studies essays Science essays Sociology essays Essays menu.

Here, a company, in order to stay competitive in the market, should keep on promoting its prkduct. Anyway, there are four phases that every product undergoes in a market since it was produced and launched to its out-of market position.

Product Life Cycle Hypothesis Essay

On the other hand, if the maturity stage is expected to be short, however, a new product should be introduced much earlier. According to Heizer and Renderin the growth phase, product design has begun to stabilize, and effective forecasting of capacity requirements is necessary. In the maturity stage, the focus shifts to cost effectiveness and production product life cycle model essay.

Also, the intense market led weaker competitors to quit. Products like automobiles have been around for decades fssay are still in the essya stage.

Reflective Essay 8: Product Life Cycle Stages and Strategies | Meagan Dawson’s Marketing Portfolio

How to cite this product life cycle model essay Choose cite format: The currently matured product can also be redesigned its package or style. Our work is high quality, plagiarism-free and delivered on time. There are UK writers just like me on hand, product life cycle model essay to help you. Also, the firm improves the product quality, adds more distribution channels, changing the advertising theme — from promoting the product to the market to reminding the market on the availability of the product as well as to increase awareness.


Hi there, would you like to get such a paper? Leave a Reply Cancel reply Enter your comment here In order for products to stay in the maturity stage, manufacturers must continue to be innovative.

Product Life Cycle Stages. Pricing strategies are flexible during this stage, such as markdowns pr price incentives. The firm also lowers the price in order to attract more buyers. Many international organizations are taking advantage of the different product life cycles in different countries.

Withdraw the product from the market when no more profit can be generated.